Founded with a purpose.
We started Misty Phases to serve women of all ethnicities and backgrounds to ensure those most vulnerable get the help they need.
Misty Phases was founded by Lizeth Cuara, a Mexican American raised in Compton. From her personal experience and the experiences of many-colored women, Lizeth set out to create a line of products that would not only help women through their postpartum recovery but also advocate for Equal and Fair maternal care for women of color.
After three years of research and development, Lizeth launched an all-inclusive postpartum recovery line. Lizeth is proud to be the first Mexican American to launch a brand in the category.